Phenomenal first day at the Conversion and eMetrics conferences… So many good sessions, will compile my notes and thoughts later. Michael Summers’ talk on his usability studies was definitely the highlight. Here are my ipad chicken scratchings for now: eMetrics Day 1 Notes
February 22, 2011
So, it’s been about two weeks now that I’ve been without ClickTale. And I’m going through some withdrawals. ClickTale is the heatmapping, user-behavior recording tool that is really great for low cost usability reviews. Almost a year ago, I surveyed available heatmapping tools, and opted to try ClickTale. At the time, their services were the… [Read more…]
January 26, 2011
I really love what I do. Every day. Every day is a collaboration. It’s great working on interactive experiences with such a diverse group of talents and backgrounds, and when we have the opportunity, really polishing a product before it goes live. Our most important critics are, hands-down, our customers. They’re not always that forgiving,… [Read more…]
January 18, 2011
Are you using analytics to monitor the performance of your corporate intranet? If the answer is no, consider the following. A 2007 survey by Accenture found that: Managers spend up to two hours a day searching for information 42% accidentally use the wrong information at least once a week More than 50% of the information… [Read more…]
January 17, 2011
So they say you should leave your work behind when you come to the eMetrics and Conversion Conference. But I plan on toting my data with me just in case. Just in case, I learn something worthwhile and applicable to my work, I’d like the convenience of having my data in the palm of my… [Read more…]
January 14, 2011
Today’s conventional wisdom (thanks to Malcom Gladwell): it takes at least 10,000 hours of practice to master anything — to master programming, to master a sport, to master an art… I wholeheartedly believe this is true. That’s why I’m signing up for the Analytics Exchange. A chance to do some pro bono work for other… [Read more…]
January 12, 2011
There are several authors over the past year who have influenced me to attend the eMetrics and Conversion conferences… Kaushik, Clifton, Ash, Halvorson, Reddish, Few, and many others. I stack their books around my office, as if somehow I’ll inherit their wisdom through osmosis. I think it’s starting to work. Here are the most valuable… [Read more…]
January 11, 2011
All I want to do is fix the things that are broken, and delight the customer, or at least not frustrate them to death… and finally this past year I’ve grabbed a hold of the one thing I can leverage to do that — web analytics and conversion testing. All of the sudden the conversations… [Read more…]
I'm Amanda.
March 14, 2011
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